If you are a criminal defense attorney with a blog, you know what kind of content your readers want to see. You know that they often have questions that lead them to your blog for help. With blog content, you are able to not only lead readers to answers but also help them determine that your legal services are necessary.
Answer a Clear Question
The first thing you need to do is ensure that you are meeting the needs of your clients. You can do this by offering quick headlines that include keywords people might search for in your area. For instance, you might write an article titled "DUI in Alabama" or "defense against homicide charges in Louisiana." If possible, use the Google keywords people use to get to your website to craft the content they are looking for.
Speak to the Layperson
Most people who read your blog are not going to be up-to-date on the latest in the legal field. In fact, many will have never read a legal document in their life. Make sure you provide content that every reader will be able to understand. Know who your target audience is and speak to them directly.
Post Blogs Regularly
You can post blogs on a regular basis to pique the interest of those who might be following your content. Perhaps you have advice to offer on legal topics, or maybe you want to discuss current events and legal matters in the news. You can establish yourself as an authority by providing insight to intrigued readers.
Include Your Bio
Many attorneys incorporate a bio at the bottom of their posts. This biography provides insight into the author's background, establishing them as an authority in the topic they are discussing. You can also include a headshot so your readers have an idea of who they are hearing from.
Break Up Content into Chunks
Don't be afraid to incorporate a lot of white space in your blog. You do not have to write long sentences or long paragraphs. Your readers will be more engaged if you separate information and provide many opportunities for breaks. Don't overwhelm them.
These online marketing tips will help you establish your law firm as the leader in your field. Of course, you can also consult with an online attorney marketing company who specializes in legal websites. Help is available to assist you in creating a compelling website.